I think that would a very good pun, 鸡 and 基 have the exact same pronounciation!
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from r/ChineseLanguage: a community for people who are studying, teaching, or interested in Chinese! https://www.reddit.com/r/ChineseLanguage/comments/be8qat/why_is_kfc_肯德基_and_not_肯德鸡/ --------
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